The pandemic transformed the way of organising events and Tech Share Day was no exception.rnrnFor Tech Share Day, Degen_ task was to develop an effective funnel to to create event leads and transform them into actual participants. This was possible thanks to a growth hacking approach, involving a digital advertising and retargeting campaign on several platforms, and a lead-conversions focused CRM strategy.rnrnDegen_ accompanied the client through the whole process reaching the successful number of more than 1,000 subscribers to the event in 20 countries.