Positioning and development in a start-up environment.
A 360° digital approach to land Traent’s brand goals.
Throughout 2021, Degen_ worked closely with Traent Srl marketing team in order to define a global product marketing strategy to create a proper user customer journey in the ESG scenario.
Degen_ consultancy work mainly focused on the definition of a strong brand identity. The process included competitive analysis and audience insights, personas’ and company’s value proposition definition.
The new, original brand identity was then echoed on the company’s online channels such as landing page and the Traent’s event Internet Festival, with a tailor-made digital marketing campaign to promote the event.
Client Manager and Account
Project Manager
Digital Strategy
Art director
Art Director
Creative Developer
Seo Specialist
Valeria Marsella, Client Manager and Degen_ founder
Tice is a non-profit social cooperative that deals with services, training and research in psychology.
Since 2006 they have been managing and designing centers where psychologists, psychotherapists and pedagogists use procedures based on scientific evidence to help every child, young adult and young adult realize their potential.
Every year, Italian and international companies meet at Tech Share Day to find out the latest discoveries in the technological field – from life science, to IoT and AI.
Tice is a non-profit social cooperative that deals with services, training and research in psychology.
Since 2006 they have been managing and designing centers where psychologists, psychotherapists and pedagogists use procedures based on scientific evidence to help every child, young adult and young adult realize their potential.
Every year, Italian and international companies meet at Tech Share Day to find out the latest discoveries in the technological field – from life science, to IoT and AI.
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