Web development, digital marketing strategy, content production. All in one.
Throughout 2021, Degen_ worked closely with Traent Srl marketing team in order to define a global product marketing strategy to create a proper user customer journey in the ESG scenario.
Degen_ consultancy work mainly focused on the definition of a strong brand identity. The process included competitive analysis and audience insights, personas’ and company’s value proposition definition.
The new, original brand identity was then echoed on the company’s online channels such as landing page and the Traent’s event Internet Festival, with a tailor-made digital marketing campaign to promote the event.
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